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SCALE SMARTER, PROFIT BIGGER, and EXIT STRONGER.

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See it. Learn it. Close it:
Welcome to the Build It to Sell It Sales Training Academy

Turn your sales team into a high-performing exit-engine: build deals today, create value for tomorrow

At Build It to Sell It, we believe a business that can sell is built by a team that can close. Our Sales Training Academy arms you — and your people — with the mindset, systems and measurable metrics that move deals, elevate performance, and ultimately raise your company’s equity. Whether you’re new to sales or scaling a team, this is your path to profitable growth and exit-readiness.

Why This Matters

Too many service-business leaders treat sales training as a short-term fix. We treat it as a long-term value driver. At Build It to Sell It our academy focuses not just on closing this deal — but on building an engine that consistently drives margin, referral flow and buyer interest. You will:

  • Build a repeatable sales process mapped to real exit criteria.
  • Master tech and tools so your sales systems scale as your business does.
  • Train your people to think bigger than pipeline — they think value, account growth and culture.
  • Leave with clear KPIs you can measure now and when you’re ready to sell.

Who Should Attend

This program is ideal for owners, operators and sales leaders in home-services and exterior industries (roofing, siding, restoration, HVAC, etc.) who have high growth ambitions — and an eventual exit in mind. If you want your sales team to be a value multiplier, not just a revenue channel, you belong here. For business leaders ready to build systems, not just hit quotas.

What to Expect

Here’s what your training experience will look like:

  1. Kick-off mindset session — ground your team in the metrics, ambition and value mindset required for a scalable business.
  2. Hands-on tech training — from digital estimating (e.g., ServiceTitan, Hover) to streamlined CRM and field-to-finance workflows.
  3. Role-plays & scenario labs — live objection handling, sales scripts, field inspections and closing strategies.
  4. Product mastery — your team will understand every roofing, siding and exterior product they’re selling so they sell with authority.
  5. Certification & rollout — after completion you’ll get a validated roadmap plus certification so you can deploy internally or attract outside talent.

Curriculum Highlights

  • Sales Mindset & Kick-off — energy, goal-setting and building value from day one.
  • Digital Estimating Tools — proficiency in Hover, ServiceTitan and field tech to deliver professional proposals.
  • Mastering Sales Technology — iPads, apps, Gmail, CRM tools — so your team works smarter, not harder.
  • Objection Handling & Role Play — scripts, live labs and on-field feedback so no objection stops the deal.
  • Roofing & Siding Fundamentals — your team speaks the language; clients trust them; value increases.
  • Advanced Sales Tactics — closing strategies like The Tie Down, The Cinch the Knot Close, The Sales Triangle so your team consistently converts.
  • Field Experience — on-site inspections, live estimate builds, hands-on job readiness.
  • Graduation & Certification — knowledge assessment, recognized certification, and an operational toolkit for scaling.

What Graduates Achieve

Our graduates leave equipped with:

  • Proven Sales Systems — repeatable processes your business can scale.
  • Tech Mastery — your team fluent in tools, data and workflow.
  • Product Expertise — authority in your industry, trust with your clients.
  • Closing Confidence — fewer stalled deals, more closed deals, higher earnings.
  • Competitive Edge — your business stands out in buyer markets because your sales machine works.
  • Career Growth & Leadership — your team steps into higher roles; your business attracts talent and exits.
  • Industry Network — connections with top operators, mentors and fellow growth-minded professionals.
- Testimonials

Real Success Stories

Hear from professionals who transformed their careers with Build It to Sell It Sales Training:

‘The training transformed my approach — I went from barely making quota to being a top performer.’
Mike R.
Roofing Sales Professional
"The Hover practice sessions were game-changing. Hearing top performers handle objections gave me confidence in my own sales conversations."
Sarah K.
Exterior Sales Consultant
"ServiceTitan training saved me hours each week. Now I manage pipeline efficiently and focus on selling rather than admin work."
David T.
Top Performer, Midwest Region

These are just a few examples of how our training drives real, measurable results.”

- Have Questions?

FAQs

Who is this program for?

This training is tailored for professionals building or scaling in roofing and exterior sales — whether new to sales or veteran reps looking to refine their craft.

Our intensive training spans two weeks and combines classroom instruction with hands-on field experience (schedule may vary by cohort and location).

Pricing varies by location and partnership. Many participants receive employer sponsorship. Contact us for custom pricing and financing options.

Yes — while we don’t guarantee employment, we actively connect graduates with leading firms in our network and equip them with the skills that make their business exit-ready.

- Final Invitation

You’ve built the business.

Now build the deal-closing engine. Join us for the Build It to Sell It Sales Training Academy and turn your sales operations into a business asset that attracts buyers.

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