$150m+ worth of proven strategy

This room will change your life

Inside a $150M+ home service enterprise

STEP INSIDE THE TRUCHOICE ROOFING SHOP IN FORT WAYNE. WE’RE OPENING THE DOORS TO SHOW YOU EXACTLY HOW WE SCALED INTO a nine figure powerhouse.

Stop being a prisoner to your own success. At the TruChoice Roofing Shop Tour, we’re pulling back the curtain on how “surgical” speed combined with upfront transparency creates a business that doesn’t just work—it scales. Learn the exact rapid-install protocols and CRM workflows they used to dominate the Fort Wayne market and build a company that runs like a Swiss watch.

Wednesday, July 8th

In Revenue
+$ 0 M
Conversion Rate
0 %
Customer Satisfaction
0 /5

grow your REVENUE

 Stop playing the “hope and pray” game with your pipeline. See exactly how TruChoice dominates the Indiana market using Honest, Upfront Pricing models that convert skeptical homeowners into loyal fans. We’re handing you the “no-surprise” quote systems and sales workflows designed to crush your revenue ceiling and out-convert every “legacy” competitor in your area.

scale your business

You can’t build a massive operation if your jobs take 3 days to finish. Step inside a true high-velocity office where every inspection, labor crew, and materials delivery is timed to the minute. Witness the backend systems and project management tools that allow TruChoice to perform 4-hour tear-offs without sacrificing quality, letting you double your volume without doubling your headaches.

change your life

If your business breaks the second you aren’t on a jobsite, you don’t own an asset—you own a high-stress job. See how this team built a self-managing culture where the crew is the “Hero” and the owner is the “Leader.” Learn how to transition from the “Project Manager” to the “Visionary,” and finally claim the time and profit you started this journey for.

on roof

Sell More Jobs

See the exact scripts and closing workflows and Ask and get answers to questions most business owners are too scared to ask.

Real Operations at work

See how they handle 270+ jobs a year without losing their minds while maintaining a near perfect customer satisfaction score.

real advice

Inventory management that eliminates 'profit leaks.' If it isn't tracked, it isn't on the truck. See how different programs like Service Titan are utilized in making it all go smoothly.

The Itinerary

For any questions, reach out to lfgrow@lbcap.com 

  • 08:00 – Morning Huddle: Watch the culture in action. No fluff, just targets.

  • 10:00 – The Tech Stack Walkthrough: From Instant Estimates to GAF-certified workflows.

  • 11:00 – Operator Q&A: A raw, unfiltered session with the owner on scaling pains and hiring wins.

  • 12:00 – Lunch and Network: Continue learning from other operators and industry experts.

Location Information

Take The Lead!

group shot

JULY 8TH

tru choice roofing
1241 N Wells St, Fort Wayne, IN 46808

If your business stops when you do, it’s a job, not a company. The Tru Choice Shop Tour is a masterclass in operational freedom. See the systems, meet the team, and get the tech stack behind this $150M operation